How to sell print on demand products on Facebook
And what you are doing wrong.
Many artists today use the print-on-demand model to sell their creations. They often promote their work in Facebook groups dedicated to artists. However, this strategy frequently yields disappointing results. Why? Because these groups are typically populated by fellow artists rather than potential buyers. The little attention they do receive is often from spammers offering marketing services.
It is also important to note that as sellers they have the opportunity to purchase a sample at a discounted price. So which POD seller will buy your t-shirt at full price?
If you are an artist trying to make money, it’s time to rethink your promotional strategy. Here’s an exploration of the problem and some effective solutions to help you get better results.
The Problem: Promoting to the Wrong Audience
1. Limited Buyer Presence: Facebook groups for artists are excellent for networking, sharing techniques, and seeking feedback. However, they are not working for sales. The primary audience in these groups is other artists also looking to sell their work, not buy yours.
2. Spam and Scams: Artists in these groups often fall prey to spammers who promise unrealistic marketing services. These spammers distract from genuine interactions and make it harder for artists to get meaningful attention.
3. Low Engagement: Posts promoting your work might receive some likes and comments, but these are usually from fellow artists or marketers who are more interested in promoting their services rather than purchasing.
Solutions: Where and How to Promote Your Work Effectively
1. Join Buyer-Focused Communities
Look for groups and communities where potential buyers gather, such as:
- Home décor
- Interior design
- Fashion groups
Important note: DO NOT ACT LIKE A SPAMMER – people hate them. (Link to the full article will be added soon)
2. Build an Online Presence
Creating a strong online presence beyond Facebook groups can significantly boost your visibility.
Personal Website: Develop a professional website to showcase your portfolio. Include an online store for direct purchases.
Social Media Pages: Maintain active and engaging profiles on platforms like Instagram, Pinterest, and TikTok. These platforms have large user bases and are highly visual, making them perfect for artists.
Attracting attention on oversaturated social networks is not easy. Let me know if you are interested and I should write an article about it as well.
3. Leverage Social Media Advertising
Platforms like Facebook and Instagram offer targeted advertising options that can help you reach potential buyers directly. Use the following strategies:
- Targeted Ads: Use Facebook Ads Manager to create targeted ads based on demographics, interests, and behaviors that align with your ideal customer profile.
- Eye-Catching Content: Utilize short, engaging videos to showcase your art. Videos tend to get more engagement compared to static images.
4. Email Marketing
Collect emails from your website visitors and social media followers to build a mailing list.
- Regular Updates: Send out regular newsletters with updates on new works, special promotions, and behind-the-scenes content.
- Exclusive Offers: Provide exclusive offers and early access to new collections for your email subscribers to incentivize purchases.
Conclusion
Promoting your art in Facebook groups for artists might not yield the best results due to the limited presence of potential buyers. By leveraging targeted social media advertising, building a robust online presence, joining buyer-focused communities, networking, and using email marketing, you can significantly improve your visibility and sales. With the right strategies in place, you can reach the audience that truly values and wants to purchase your work.
By employing these techniques and using engaging promotional tools like short videos, you can stand out in the crowded online marketplace and attract more buyers to your art.
